Load esriUnits in ComboBox with familiar names

In my ArcMap extension (VB2010) I have a form with two comboboxes where the user can select two linear units to do a quick conversion. I have loaded up the available ESRI units in the enumeration esriUnits as follows:

cbo.DataSource = System.Enum.GetValues(GetType(esriUnits))

That works well but the combobox gets populated with the items "esriFeet", "esriMeters", etc which is what i expect. What Im looking for help on is to display a familiar name like "Feet", and "Meters" and keep the reference to each variable so that I can use it when making the conversion like

unit1 = selected item from cbo1
unit2 = selected item from cbo2
convert using the IUnitConverter interface.

I have it almost there except how to display familiar names and also keep the enumeration objects themselves in the combobox.

AGP